Tribeca: In ‘TÍU,’ Of Monsters and Men Celebrate 10 Years Together

Set in the band's home country of Iceland, 'TÍU' is a picturesque portrait set to Of Monsters and Men's whimsical melodies.

By Morgan Rojas|June 23, 2022

Ten years ago, there wasn’t a day that you could turn on the radio and not hear the Icelandic indie folk/pop-rock band Of Monsters and Men’s catchy pop hit, “Little Talks.” It was an earworm that catapulted them to worldwide stardom. It was even featured as a playable song in Guitar Hero and Rock Band (every musician’s dream, right)? Since the release of their debut (and arguably their most popular) album, ‘My Head is an Animal,’ Of Monsters and Men released two additional records, which contributed to their achievement of hitting one billion streams on Spotify (becoming the first Icelandic band to do so). It’s been 10 years since “Little Talks,” and Of Monsters and Men’s iconic debut album shook up the pop culture zeitgeist, and they’re looking back at their success with gratitude and nostalgia. Director Dean DeBlois captures this very special moment in time in the 48-minute short documentary, TÍU.

Set in the band’s home country of Iceland, TÍU – which means “ten” in Icelandic – is a picturesque portrait set to the whimsicalness of the group’s music. Following in the same format as Sigur Rós: Heima (which was also directed by DeBlois) the documentary follows Of Monsters and Men on a locals-only tour around Iceland to places that are special to them. Here, they perform “new” old songs–or, songs written before ‘My Head is an Animal’ dropped, but didn’t make it onto the record. We watch as the group–comprised of Nanna Bryndís Hilmarsdóttir, Ragnar Þórhallsson, Brynjar Leifsson, Kristján Páll Kristjánsson, and Arnar Rósenkranz Hilmarsson–reminisce about the early days of the band and where they hope to be 10 years from now.

Throughout the various locations, we gain more insight behind the meanings of the songs. “Embrace the cuteness” is a phrase often repeated amongst themselves, with the band acknowledging they have a charming aesthetic working in their favor. Fans of Of Monsters and Men will enjoy this insider access to a group that’s been predominately private. TÍU is a beautiful celebration of uplifting music, stunning landscapes, and extraordinary artists.

Morgan Rojas

Certified fresh. For disclosure purposes, Morgan currently runs PR at PRETTYBIRD and Ventureland.